The Argentine Soccer Affiliation has signed a sponsorship settlement with crypto trade XBO.com.
The Argentine Soccer Affiliation has entered right into a sponsorship cope with XBO.com, a cryptocurrency trade specializing in fiat-to-crypto conversions, spot and futures buying and selling, and high-yield funding alternatives. The deal makes XBO.com the Official World Sponsor of the Argentina Nationwide Soccer Crew for 2025. This partnership will help the group in the course of the ultimate phases of the World Cup 2026 qualification matches.
As a part of the sponsorship, XBO.com will launch numerous fan engagement initiatives, together with unique rewards (e.g. VIP match tickets and stadium excursions) and interactive campaigns that includes challenges, competitions, and promotions that bridge soccer with crypto.
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Lior Aizik, XBO.com’s COO and Co-founder, sees this partnership as a milestone for each industries. “By teaming up with AFA, we’re proving that crypto isn’t simply the way forward for finance—it’s a worldwide motion that belongs to everybody. Soccer has all the time been about ardour, teamwork, and breaking obstacles—values that align completely with XBO.com’s imaginative and prescient for monetary accessibility. This collaboration is about bringing folks collectively and creating a really world, borderless expertise,” he commented.
The partnership between XBO and AFA marks one other important step within the rising convergence of crypto and sports activities. Just lately, Aston Martin’s System One group partnered with Coinbase as its Official Crypto Associate. The settlement, paid totally in USD Coin (USDC) will see Coinbase’s emblem featured on Aston Martin’s AMR25 racing automotive and the fits of drivers Fernando Alonso and Lance Stroll. Aston Martin Aramco additionally plans to discover blockchain-based fan engagement alternatives utilizing Coinbase’s Ethereum Layer 2 community, Base.
Crypto.com, one other main crypto trade, has additionally been a part of the rising intersection between crypto and aggressive sports activities. The corporate has labored with System One since 2021 and lately prolonged its partnership till 2030, making it one of many group’s longest-term sponsors.
Learn extra: Aston Martin Aramco companions with Coinbase in USDC-paid deal
